Digital marketing for Nationwide’s Super Bowl XLIX Ad

When Nationwide announced that it was making a commercial for Super Bowl XLIX, I was tasked with designing the digital creative. Tactics included a custom landing page that contained shareable content, a YouTube channel tab that highlighted the ad, and social cover photos for Twitter and Facebook that worked across devices. Because it was so high profile, there was no room for error and it was important to maintain a good balance between our brand and Mindy Kaling.

Skills: digital design, UX, IT collaboration, branding

Landing Page
Superbowl landing pageSuper Bowl landing pageSuperbowl landing page
YOUtube channel tab
Tablet view of YouTube channel tab
Twitter & Facebook cover photos
Facebook cover photoTwitter header photo