Kelsey E. Staub // Digital Designer
When Nationwide announced it’s partnership with Plenti, I was tasked with designing the digital marketing creative. It was important to cohesively showcase the 2 brands while maintaining both brand's integrity. Tasks included creating a custom responsive landing page, social cards for Facebook and Twitter, hero banners and emails via Plenti’s CMS, and an infographic explaining how the program works.
After the initial launch of the campaign, I continued to be Nationwide’s point person for designing all Plenti digital creative. In order to drive quotes, we would at times implement a larger push via an event or sponsor. For the Dover race, we leveraged our sponsorship with Dale Jr. and created an email, custom responsive landing page, Plenti offer tile, and various social cards.
