Kelsey E. Staub // Digital Designer
Below is a compilation of various responsive landing pages and emails that I have designed for Nationwide’s Financial and Bank product lines. The Bank pages are completely custom while the emails follow a template that I helped create. The Financial pages are built through a CMS that uses various partials allowing for a templated experience that has a certain degree of flexibility. In other words, you need a deep knowledge of the CMS and it’s partials in order to design for it.
In April 2016, the Department of Labor (DOL) announced a new fiduciary rule that basically states that all financial advisors will be required to recommend what is in the best interest of their clients. The rule created many complexities on the compliance side as well as the task of explaining complex topics to the user. Therefore, the brand team created a campaign specific look and feel for all DOL related materials. My task was to use this visual guide and apply it to an email and an infographic.
