Kelsey E. Staub // Digital Designer
The print and digital marketing teams were tasked with creating a suite of tactics for when a weather-related catastrophe (i.e. CAT) affects members. Our team of 2 writers and 2 designers began concepting with mood boards and collaborated to eventually deliver 4 concepts to the client. Once a concept was chosen, we went to Florida to art direct the photo shoot. The final digital tactics included promotional banners for Nationwide.com, emails, social cards, and web ads.
