When Allied Insurance, an affiliate of Nationwide, was undergoing a brand refresh, the print team asked for our help in the digital space. The previous brand icons felt dated and featured many details that didn’t reduce well. I created a new icon style which featured a more dimensional, upscale look with the shades of gold acting as a nice pop against the rest of the new palette. Next, I worked with our IT department to reskin AlliedInsurance.com so that it aligned with the new brand. Finally, I created a cohesive look for their social cards as well as a mobile app splash landing page.
Our client was looking to create an online hub where Allied agents could easily access all the various digital properties available to them. I created the UX and UI design in this post-authenticated space, art directed the photo shoot, and worked with a third party vendor to build and launch the final product.